Bill Cella, host of MAD MOOLAH, was founder, venture capitalist and the driving force behind Palm Beach Rox. He started in the apparel industry in New York and quickly rose through the ranks to become President of Olla Industries and Members Only. During his long successful tenure, Bill developed a multitude of national and international contacts and partnerships.
After moving to Florida, Bill decided to capitalize on his previous experience by becoming involved in the venture capital arena. He formed C&C Vencap Corp. (now CCVC, Inc.) in 1995 and has successfully funded a myriad of start-up, developmental stage and early stage business ventures.
With his wife ROX CELLA as the host, he began producing the TV show, “Palm Beach Rox”, in 2003. The show attracted a significant devoted viewing audience.
Bill has served and continues to serve on Boards of Directors for a variety of companies.